We would like to try as many different senses as possible: from the modest logo mark to the logo system with communication campaign potential.
In any case we have to be within latest design trends — the product is innovative, and should be designed as Future Technologies. In other words, we need a brand which will survive through decades, meanwhile being attractive and easily percepted by several Generations.
Having a simple logo forces us to explore depth of its communication. As deep as the Global Market is. Or even more — the social order on Earth.
What we personally like about this project — it has an idea to change the world, and these changes will be instant. Changes for a Better Good.