The horizontal and the vertical lines of the hashtag create letter «S» in own counter-form. The logotype and the sign are becoming the one shape because of the same stroke thickness
The graphic of sign has soft edges, that associates with trust and care. The symmetric horizontal strokes represent the symbol of heart
The principle of man as the highest value stands in the center of the visual communication. Variability of the hashtag shapes appeals to the real people, their relationships and care about each other. They are becoming the center of the identity.
The sign represents SOS Morse code writing. The dots, which connected by the lines, shows the collaboration between people with the same life values. The logo system is very flexible — simple basic shapes could be very variative
The horizontal strokes of the sign represents the stairs, that grow up to success. The vertical diagonal lines make the dynamic logo composition
The hashtag represents the red ribbon, as an awareness ribbon, which used as the symbol for the solidarity of people living with HIV/AIDS