TS/D Agency
Platforma
Logo Ideas
Logo Ideas
Date: 13/05/2018
Adaptive
Identity
System
Identity
System
Short
Introduction
Introduction
Platforma co-working does not need just a logo. The variety of activities is so huge, that simple branding just will not cover all aspects and will limit the brand in a future.
Thus we propose to develop flexible identity structure, that will bring a strong sense of the brand, but will be adaptive enough to cover all aspects of the evolution.
In other words, we assign a big extent of the elements to be evolving, but will give strong vectors where we can move. What is obvious at the beginning — the Identity should be simple enough to be combined into some more complicated structures, which will result in some certain features of brand's extensions.
Several brand messages are also included in this presentation, as soon as the direction will be chosen, our task will be to deepen them enough to shape up perfectly working brand essence.
Thus we propose to develop flexible identity structure, that will bring a strong sense of the brand, but will be adaptive enough to cover all aspects of the evolution.
In other words, we assign a big extent of the elements to be evolving, but will give strong vectors where we can move. What is obvious at the beginning — the Identity should be simple enough to be combined into some more complicated structures, which will result in some certain features of brand's extensions.
Several brand messages are also included in this presentation, as soon as the direction will be chosen, our task will be to deepen them enough to shape up perfectly working brand essence.
version 1
Monogram
Letter 'P' derived from the process of the space evolution, is to be used as brand generative core for graphics, patterns, style and even product design.
Lago di Braies
Version 1/1
Lago di Braies
version 2
Blueprint
Logo is made out of the co-working blueprint. Each letter of the logo is unique what means that co-working united companies with different profiles and activities. Every one will find the place inside the Platforma Co-Working.
version 3
[CO=together]
You are less productive, when working all by yourself. The main mission of co-working is to give a platform of further development, is to ignite first impuls [like in a domino] to start a new big process with many details and people involved.
Logo mark is divided on separate places of co-working and speaks of synergy: co-working, co-founding, co-inventing, co-playing. A good platform to play with senses.
Logo mark is divided on separate places of co-working and speaks of synergy: co-working, co-founding, co-inventing, co-playing. A good platform to play with senses.
Lago di Braies
Version 1/1
Lago di Braies
version 4
Space for Freedom
You are free to choose what life you live, what work you do and how you do it. This idea shows the full freedom which co-working could give. The logo is a adaptable letter P, which volume could be filled just with anything — from classic art, to futuristic minimalism.
If a building becomes architecture, then it is art
Version 1/1
Lago di Braies
Lago di Braies
version 5
Playground for Your
Business
Business
Primitive geometric figures are the basis of the identity. Looks like a wooden constructor for kids, which is easy to be played with. However, the simpler the basis, the more variations it could give. This is exactly about Platforma Co-Working.
Version 1/1
Version 1/1
version 6
Mind Shift
The principle of this concept is a break of the boundaries, in the graphic sense — the frames. As we know, discoveries are being implemented and new ideas come through the interaction of specialists from different areas (an amalgamation of different specializations). When the appearance of ordinary things goes beyond the common place.
The Platforma positions itself as a place for communication and networking. That's why the graphics refer to the dialogue, the responses converge and the participants find a common language.
In this variant we can use the monogram of the letter "P" or full word "Platforma" in the frame. The main graphic principle
is breaking the borders.
The Platforma positions itself as a place for communication and networking. That's why the graphics refer to the dialogue, the responses converge and the participants find a common language.
In this variant we can use the monogram of the letter "P" or full word "Platforma" in the frame. The main graphic principle
is breaking the borders.
| Depending on the interior design, we can add different color palettes. To discover the theme of the dialogue more, we introduce characters that hyperbolic reveal the diversity of Platforma: office workers, savages, musicians, etc. |
version 7
Shape up your space
This concept is for the ones who really take control in their lives. They are not victims of consequences, on the contrary, they surround themselves with conditions, which are perfectly match their expectations.
This is exactly what one could expect from the co-working space — everything you need for work + possibility to choose some useful activities like knowledge exchange, co-operations, creative sessions, even small parties on the kitchen. The space is flexible and could fit any customer. And the customer at the same time shapes up his life, career, interests, personal relations, etc. Whole identity made on idea of flexible transitions — things morph from one function to the other, which proves the harmony and services, that are inside the Platforma Co-Working. So, co-working has a new meaning — the place that fits all you needs, even the strangest ones )
This is exactly what one could expect from the co-working space — everything you need for work + possibility to choose some useful activities like knowledge exchange, co-operations, creative sessions, even small parties on the kitchen. The space is flexible and could fit any customer. And the customer at the same time shapes up his life, career, interests, personal relations, etc. Whole identity made on idea of flexible transitions — things morph from one function to the other, which proves the harmony and services, that are inside the Platforma Co-Working. So, co-working has a new meaning — the place that fits all you needs, even the strangest ones )
version 8
Out of the Box
This idea is a simple constructor for just anything — personality, evolution, growth. And the Platforma is a starting point for all of these, a field to harvest new ideas.
It's all about inspiration — when one has it, everything looks different and work is done with passion. A passion of space which like a magic box surprises you with variety of bright and simple ideas.
It's all about inspiration — when one has it, everything looks different and work is done with passion. A passion of space which like a magic box surprises you with variety of bright and simple ideas.
version 9
From a Proper Perspective
Difficulties are relative, obstacles can be overcome. The success of any innovation depends on assessing it from the right perspective.
The visual identity of the brand is based on the technique of the so-called perspective art. Thus, transferring colorful primitive forms to space gives the idea "start anything from a proper perspective" literal meaning.
We focus on the fact that Platform is not just a location, a point on the map, but also a special idea, a movement borne by its whole community.
The visual identity of the brand is based on the technique of the so-called perspective art. Thus, transferring colorful primitive forms to space gives the idea "start anything from a proper perspective" literal meaning.
We focus on the fact that Platform is not just a location, a point on the map, but also a special idea, a movement borne by its whole community.
References
version 10
Bring Ideas Into Play
Sooner or later, each of us face the fact that even a favorite occupation becomes an unbearable routine.
Platform is a place where even mundane tasks turn into a kind of game, a quest in the process of which we free our minds from everyday life and amp up our skills.
Platform is a place where even mundane tasks turn into a kind of game, a quest in the process of which we free our minds from everyday life and amp up our skills.
