In the Era of Globalization we have to convey the product's benefits in every possible, and, what's most important, simple and laconic way. We decided to follow the two approaches —
Rational. We have to present the product according to the category standards — straight-forward, technological and clean. Consumer will see the quality of the product and compare it with the competitors. And this is very important.
Emotional. We have to build whole new story based on visual effects and emotions. This will make brand recognizable and unique — each new wave of communication will be highly expected by the consumer.
Combining these two approaches we can make a basis for a good sales for the brand. Moreover, we can build whole new culture of consuming and be the trend setter in visual design communications.
Product is the main hero of composition. We focus on how the product looks and convey its benefits through some addition to it.
SCREEN — 6.09"
As Big as Eiffel Tower?
FACE RECOGNITION — 0.3 SEC
And we can see it in a one still frame!
Using NFC as simple as to rotate the Device!
We create short stories based on product features. This approach has a huge potential — we can create tonnes of nice looking and attractive subjects for communication.